E-Communicator Article


The Chairman's Corner


By Shiree Hammer

January 2023


Happy New Year! Just like that, the holidays are over, and a new year begins. Typically, January 1st is the time of year when people set New Year’s resolutions and goals. Whether it is to maintain a healthier diet, exercise more, spend less, or even drink less. It sets the tone for a fresh start. But, what about a New Year’s resolution for your company? Businesses deserve a fresh start as well, right? Some resolutions or goals work the same for a business: save money, learn something new, get organized, grow or break a record, obtain new business, and strengthen relationships with employees, partners, and suppliers. Change can be positive and contagious, when you make a change in one area you are bound to see it flow through other areas of your life and business. I recently read a quote online that says, “Wherever your attention goes, your energy flows.”

In 2022, the industry talked a lot about being more flexible and comfortable with change and being open to new ways of communication and doing business. Perhaps a good New Year’s resolution for your company is to embrace new innovations and adapt to the modern era of mobility. Another idea that comes to mind is to inspire others to encompass these ideas as well. Whether it is through training or driven through leadership, teamwork, and attitude. It is always good to set updated goals and targets as you strive to accomplish success in the new year.

The idea of resolutions and goals can also work industry wide. Emerging technology increased compensation, and employee understanding, as well as a positive industry culture has the potential to appeal to a new generation of drivers and movers.

January also brings the end to my CMSA tour with CMSA President Steve Weitekamp as we plan to visit the Central Valley, Mid Valley, Monterey, and Central Coast chapters this month. The Twin Counties, San Diego, and Central Valley will all host IAM and ATA discussing business with the US military. These will all be great meetings and I hope to see you there.  

I wish you all success this month and in the year ahead. Now, let’s get Moving!


January 2023 - CMSA Communicator


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